![]() "Because more than half of Google’s search business was conducted through Apple devices, Apple was a major potential threat to Google, and that threat was designated by Google as 'Code Red,'" the complaint contends. The complaint, filed by the Alioto Law Firm in San Francisco, claims Apple has been paid for the profits it would have made if it had competed with Google, without the cost and challenge of doing so. ![]() ![]() One attempt to explain the arrangement can be found in an antitrust lawsuit filed on December 27, 2021, and subsequently amended on March 29, 2022. Apple does not provide any obvious value to people seeking to use Google Search within Google Chrome. Having Google pay Apple "a significant share of revenue from Google Search traffic" passing through its own Chrome browser on iOS is difficult to explain. These revenue sharing arrangements therefore dampen incentives for competition between browsers on iOS. Given this revenue share, when or Safari is successful in competing for an iOS user, rather than winning a full share of the search traffic revenue it only wins a partial share (ie the revenue to which it was not previously entitled).
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